Team Augmentis, Author at Augmentis | B2B Marketing & Communications Agency, Mumbai, India

Why Choosing the Right B2B Content Format Matters

In the dynamic world of B2B marketing, crafting a compelling message is essential, but just as critical is selecting the right format to deliver it effectively. Choosing the appropriate B2B content type can make a profound difference in the success of your marketing efforts, resonating more profoundly with your target audience and helping [...]

Expanding the Enterprise Buying Group for faster B2B Conversions

In the increasingly complex B2B buying landscape, it's no longer sufficient to focus solely on the primary decision-makers. Take the example of enterprise IT. While Chief Information Officers (CIOs) and Chief Technology Officers (CTOs) often take centre stage in the decision-making process, the reality is that secondary and tertiary target groups (TGs) like [...]

From Global to Local: Making B2B Marketing Work In Diverse Markets

Just the way one shoe does not fit all, one standard form of Brand Communication doesn't fit all geographies. This is especially true for B2B organisations whose Brand Marketing is centrally managed by the Corporate Marketing team based in a foreign country. While the Corporate Marketing team does a stellar job of ensuring [...]

Leveraging Thought Leadership in B2B Content Marketing

In today's content-overloaded world, simply creating content, for the sake of creating it, is not enough. That’s why establishing thought leadership can be a gamechanger for businesses looking to differentiate themselves and drive meaningful engagement. Thought leadership transcends traditional marketing tactics, offering a strategic approach that goes beyond sales promotion and delves into [...]

Enhancing B2B Sales Success through Strategic Messaging

In the world of B2B, where the sales cycle is prolonged and decision-making involves various stakeholders, the fear of losing potential leads is a common concern. On average, the B2B sales cycle extends beyond six months, and gestation period for a deal is nearly nine months. Navigating such a protracted sales process necessitates [...]

The Power of Strategic Brand Messaging

In the busy world of business partnerships, the significance of a robust and transparent brand message cannot be overstated. Imagine it as the compass guiding your ship through the vast sea of communication challenges, ultimately paving the way for enduring partnerships that are essential for your business to thrive. This blog post sheds [...]

Content Marketing Beyond Lead Generation: Nurturing B2B Client Relationships

Content has long been acknowledged in B2B marketing as a powerful strategy for generating leads. However, its potential doesn't end there. Content marketing can play a significant role in nurturing and maintaining client relationships in the B2B space. Traditionally, content marketing in B2B has been primarily associated with lead generation. While this is [...]

Crafting Compelling Corporate Communications in a Digital Age

For B2B businesses, creating captivating corporate communications is essential in today's fast-paced, information-driven digital environment. The digital age has ushered in a paradigm shift in how businesses connect with their stakeholders, reshaping traditional communication channels and strategies. Let’s explore the changing world of corporate communications and dissect its profound impact on B2B enterprises. [...]

The Impact Of Infographics On B2B Marketing Excellence

The quest to captivate your target audience with innovative content is paramount in the world of B2B marketing. Among the array of modern tools at your disposal, Infographics stand out as a remarkable strategy. Going beyond their visually captivating allure, these graphics harbor the potential to engage and retain the focus of enterprise-level [...]

The Critical Role Of Content Strategy In Enterprise Success

Enterprises are continually faced with distinctive issues in the ever-changing business world, which calls for creative solutions. In the digital era we inhabit, the significance of a well-constructed content strategy cannot be overstated. It serves as a potent asset within their toolkit, capable of not just achieving but often surpassing their goals. This [...]

Author: Team Augmentis