Author: Team Augmentis

Many B2B companies get lured in by marketing agencies that throw around words like "growth" and "results." It all sounds great until months pass and their sales pipeline is still bone dry. Why does this happen? Because they hired an agency that knows how to sell sneakers and skincare but has zero clue [...]

Many companies attempt to handle marketing internally to cut costs, often placing unqualified employees in roles they aren’t equipped for. While this might seem like a budget friendly solution, it usually leads to disorganised campaigns, weak strategies, and wasted resources. Instead of driving growth, these efforts often result in guesswork, missed opportunities, and [...]

B2B lead generation without thought leadership is like shouting into a void. You can send a thousand cold emails, make endless LinkedIn connections, and run multiple paid campaigns—but without brand credibility, you’re just another name in an inbox. If your target audience doesn’t see you as a trusted expert, why should they listen? [...]

Many B2B organisations approach marketing like a gym subscription that they rarely use—a reluctant cost instead of a long-term investment. They sign up with enthusiasm, put in some effort, and then drop out when they don't see immediate sales leads. This is especially true for small businesses and legacy mid-size organisations. But here's [...]