Account Based Marketing Archives - Augmentis | B2B Marketing & Communications Agency, Mumbai, India

Illustration showing the difference between surface-level ABM and strategic ABM

Stop Saying “We Do ABM” Because You Probably Don’t

In B2B marketing, it’s common to hear someone say, “We do ABM.” It sounds impressive. Strategic. Modern. Like marketing and sales are finally working together to land high-value accounts. But more often than not, it’s just a buzz phrase. The truth is, most companies claiming to do Account-Based Marketing aren’t doing it. [...]

The Evolution of B2B Buyer Behaviour

The B2B landscape is in constant flux, but one thing remains unchanged—knowing your buyers is the foundation of success. What has shifted is who these buyers are and how they make decisions. Today’s B2B buyers are more empowered than ever, driven by technology and access to information. They expect seamless, self-service experiences alongside [...]

8 Content Writing Pitfalls To Avoid For Lasting B2B Marketing Success

In the midst of the dynamic and swiftly changing B2B marketing environment, the significance of content marketing cannot be emphasized enough. It stands as the cornerstone that propels audience engagement, amplifies brand visibility, and fuels the trajectory of business growth. However, the world of effective B2b content marketing is not without its challenges. [...]

Augmentis B2B Marketing Agency, Mumbai, India

How Account-Based Marketing Can Optimise Your B2B Marketing And Boost Sales

Covering all your Marketing bases and still not getting the results you like? You are not the only one. According to HubSpot, over 63% of B2B Marketing professionals find it difficult to generate leads from mere Social Media Marketing. That's because a generalised Marketing strategy across channels like Social Media, Email, and Digital [...]

4 Must-have Skills For Effective Account Based Marketing

If you’re one of those veteran B2B marketers, you clearly know how pivotal Account-based Marketing (ABM) is to generate tangible business leads. For those unfamiliar with ABM, it is a niche B2B Marketing strategy that flips traditional Marketing on its head by targeting a select few high-value accounts (instead of mass marketing) through highly contextualised [...]

B2B Marketing In A Recession

Let’s accept the fact that the ongoing COVID-19 pandemic has thrown the best-laid plans of most businesses straight out of the window. While some companies may come out unscathed from this force majeure event, many – especially MSMEs, will face an existential crisis in face of the inevitable recession the pandemic is likely [...]

The ABC of ABM

With Account Based Marketing (ABM) being adopted by an increasing number of B2B organisations, the basics of ABM have now become all the more important to decode. Picture this - There is a huge garden with what seems like a limitless pool of flowers growing inside it. There are flowers of different species, [...]

Tag: Account Based Marketing

Stop Saying “We Do ABM” Because You Probably Don’t

The Evolution of B2B Buyer Behaviour

8 Content Writing Pitfalls To Avoid For Lasting B2B Marketing Success

How Account-Based Marketing Can Optimise Your B2B Marketing And Boost Sales

4 Must-have Skills For Effective Account Based Marketing

B2B Marketing In A Recession

The ABC of ABM

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