Covering all your Marketing bases and still not getting the results you like? You are not the only one. According to HubSpot, over 63% of B2B Marketing professionals find it difficult to generate leads from mere Social Media Marketing.
Covering all your Marketing bases and still not getting the results you like? You are not the only one. According to HubSpot, over 63% of B2B Marketing professionals find it difficult to generate leads from mere Social Media Marketing.
If you’re one of those veteran B2B marketers, you clearly know how pivotal Account-based Marketing (ABM) is to generate tangible business leads.
Let’s accept the fact that the ongoing COVID-19 pandemic has thrown the best-laid plans of most businesses straight out of the window. While some companies may come out unscathed from this force majeure event, many – especially MSMEs, will face an existential crisis in face of the inevitable recession the pandemic is likely to bring. […]
With Account Based Marketing (ABM) being adopted by an increasing number of B2B organisations, the basics of ABM have now become all the more important to decode.
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