Tag: B2B Thought Leadership

When Market Perception Freezes, Growth Stops Moving

Most B2B companies assume that markets continuously update their understanding of businesses. They do not. Markets form a perception of a company once and then hold on to it for years, sometimes decades. For instance, a B2B technology firm may become known for one product category, a manufacturing company may become associated with [...]

Your AI Content is Talking But is Anyone Listening?

Ever felt the thrill of hitting “Generate” on ChatGPT and watching the words pour onto your screen in seconds? You’re not alone. Amid the digital scramble, many B2B companies have embraced AI tools as a shortcut to thought leadership. They believe that by feeding a prompt into a machine, they’ll magically transform into [...]