Team Augmentis, Author at Augmentis | B2B Marketing & Communications Agency, Mumbai, India

The Power of Video in B2B Marketing

In the changing world of B2B marketing, staying relevant and effective is paramount. Traditional methods of reaching and engaging B2B audiences are gradually giving way to more modern, digitally-driven strategies. One of the most significant and transformative shifts in recent years has been the increasing importance of video content in marketing. Today, digital [...]

Evolution of B2B Email Marketing Metrics for Long-Term Success

In today's everything-digital era, achieving a high open rate of your Email Campaigns is increasingly viewed as a somewhat superficial goal. Merely opening an email doesn't guarantee value or attention. In crowded inboxes, most emails get only a fleeting glance, especially promotional B2B Marketing emails. To be fair, there are scenarios in which [...]

8 Content Writing Pitfalls To Avoid For Lasting B2B Marketing Success

In the midst of the dynamic and swiftly changing B2B marketing environment, the significance of content marketing cannot be emphasized enough. It stands as the cornerstone that propels audience engagement, amplifies brand visibility, and fuels the trajectory of business growth. However, the world of effective B2b content marketing is not without its challenges. [...]

Establishing Thought Leadership: Elevating Credibility and Influence in B2B Marketing

In the fast-paced and fiercely competitive landscape of B2B marketing, standing out from the crowd is an ever-present challenge for enterprises. To succeed, companies must not only offer exceptional products and services but also establish a powerful brand presence and industry authority. One highly effective strategy that has emerged as a game-changer in [...]

Build Your In-house B2B Marketing Team Or Outsource To A Professional Marketing Agency?

If you’re reading this, you’ve probably run into one of the two constraints – lack of expert talent or a thin budget. As an entrepreneur, I understand that most decisions in business are a trade-off. You either delegate for more autonomy or pull strings for a closer look. But, when it comes to [...]

Augmentis B2B Marketing Agency, Mumbai, India

How Account-Based Marketing Can Optimise Your B2B Marketing And Boost Sales

Covering all your Marketing bases and still not getting the results you like? You are not the only one. According to HubSpot, over 63% of B2B Marketing professionals find it difficult to generate leads from mere Social Media Marketing. That's because a generalised Marketing strategy across channels like Social Media, Email, and Digital [...]

4 Must-have Skills For Effective Account Based Marketing

If you’re one of those veteran B2B marketers, you clearly know how pivotal Account-based Marketing (ABM) is to generate tangible business leads. For those unfamiliar with ABM, it is a niche B2B Marketing strategy that flips traditional Marketing on its head by targeting a select few high-value accounts (instead of mass marketing) through highly contextualised [...]

B2B Marketing In A Recession

Let’s accept the fact that the ongoing COVID-19 pandemic has thrown the best-laid plans of most businesses straight out of the window. While some companies may come out unscathed from this force majeure event, many – especially MSMEs, will face an existential crisis in face of the inevitable recession the pandemic is likely [...]

The ABC of ABM

With Account Based Marketing (ABM) being adopted by an increasing number of B2B organisations, the basics of ABM have now become all the more important to decode. Picture this - There is a huge garden with what seems like a limitless pool of flowers growing inside it. There are flowers of different species, [...]

Author: Team Augmentis