Tag: ai content strategy

Escaping the AI Sameness in B2B Marketing

Escaping the AI Sameness in B2B Marketing

The proliferation of AI has made everyone a content writer. The same colleague who struggled to write a coherent email earlier now proudly flaunts “seasoned content writer” on their resume. This modus operandi is most visible in B2B organisations across industries. Teams feed prompts into tools like ChatGPT, churn out “content” before the [...]
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