AI in B2B Marketing Archives - Augmentis | B2B Marketing & Communications Agency, Mumbai, India

AI systems analysing B2B marketing performance across digital dashboards

Why AI Has Not Actually Improved B2B Marketing Outcomes Yet

In theory, generative AI promised to revolutionise B2B marketing. Faster content creation. Personalised campaigns. Instant data driven decisions. Many enterprise leaders expected efficiency, scale and performance to rise together. And yet, in practice, ROI often falls short. Efficiency may increase, but brand distinctiveness, meaningful engagement and long term value rarely follow. The problem [...]

AI’s B2B Shortcut: Why Human Marketers Take the Long View

It looked like a breakthrough. A mid-sized B2B software firm decided to lean fully into AI for its marketing. Within weeks, the dashboards came alive, website visits doubled, leads poured into the CRM, and social media engagement spiked. The leadership team celebrated the surge, convinced they had found the formula for effortless growth. [...]

Your AI Content is Talking But is Anyone Listening?

Ever felt the thrill of hitting “Generate” on ChatGPT and watching the words pour onto your screen in seconds? You’re not alone. Amid the digital scramble, many B2B companies have embraced AI tools as a shortcut to thought leadership. They believe that by feeding a prompt into a machine, they’ll magically transform into [...]

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