Tag: Avoiding AI shortcuts

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AI’s B2B Shortcut: Why Human Marketers Take the Long View

It looked like a breakthrough. A mid-sized B2B software firm decided to lean fully into AI for its marketing. Within weeks, the dashboards came alive, website visits doubled, leads poured into the CRM, and social media engagement spiked. The leadership team celebrated the surge, convinced they had found the formula for effortless growth. [...]
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