B2B Marketing Agency Archives - Page 2 of 3 - Augmentis | B2B Marketing & Communications Agency, Mumbai, India

Winning Against The Goliaths Of The B2B Tech World

If you are a small tech company, or a new entrant in the B2B tech world, you very well know that competing with global established tech players is not going to be an easy feat. As an ambitious new kid on the block, it might seem like you’re standing in the shadow of [...]

Decoding the Challenges of B2B Sales and Marketing Alignment

The future of alignment between sales and marketing in B2B organisations is increasingly uncertain, despite a growing acknowledgment of its significance. Research reveals a notable discrepancy between perceived alignment and actual collaboration. While many teams report positive experiences of teamwork, trust, and respect, an equal number recount issues such as friction, miscommunication, and [...]

To Gate or Not to Gate is a Question

The debate over gated versus non-gated content continues to divide marketers. While gating is often favored for its potential to capture leads, some argue that removing barriers can increase visibility and engagement. Despite the growing trend towards non-gated strategies, both approaches still hold significant value in today’s content marketing landscape. In this blog, [...]

Does Storytelling Really Work in B2B Content Marketing?

Marketing is divided into two worlds B2C, where emotions rule, and B2B, where numbers and data holds the key. But in today’s landscape, B2B brands are beginning to see the power of storytelling to bridge that gap and forge deeper connections. How does this work? Let’s explore. Storytelling in B2B Marketing In B2B [...]

Mastering Lead Nurturing: How a Strategic Email Marketing Approach Drives B2B Sales

Imagine you're a farmer tending to a young plant. You don’t just water it once and hope for the best. Instead, you give it what it needs at each stage of its growth—water, sunlight, maybe even a bit of fertiliser—so it can thrive. In the same way, lead nurturing in B2B marketing is [...]

Key Marketing Activities Every B2B Business Should Prioritise

In the B2B industry, decision-makers rely largely on valuable and relevant information to make purchasing decisions. That is why the quality and relevancy of your content can be the deciding element in your company's success. To stand out, B2B firms should prioritise blog postings, case studies, and whitepapers. Let's dig deeper into how [...]

Practical SEO Strategies for B2B Businesses Targeting Enterprises

In a chaotic business world where every vendor is trying to woo the same target audience, standing out to enterprise clients can seem like a daunting task, especially for B2B startups and mid-sized companies competing with established players. However, neither is this impossible, nor do you need huge B2B marketing budgets to make [...]

From Global to Local: Making B2B Marketing Work In Diverse Markets

Just the way one shoe does not fit all, one standard form of Brand Communication doesn't fit all geographies. This is especially true for B2B organisations whose Brand Marketing is centrally managed by the Corporate Marketing team based in a foreign country. While the Corporate Marketing team does a stellar job of ensuring [...]

8 Content Writing Pitfalls To Avoid For Lasting B2B Marketing Success

In the midst of the dynamic and swiftly changing B2B marketing environment, the significance of content marketing cannot be emphasized enough. It stands as the cornerstone that propels audience engagement, amplifies brand visibility, and fuels the trajectory of business growth. However, the world of effective B2b content marketing is not without its challenges. [...]

Establishing Thought Leadership: Elevating Credibility and Influence in B2B Marketing

In the fast-paced and fiercely competitive landscape of B2B marketing, standing out from the crowd is an ever-present challenge for enterprises. To succeed, companies must not only offer exceptional products and services but also establish a powerful brand presence and industry authority. One highly effective strategy that has emerged as a game-changer in [...]

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