B2B Marketing Strategy Archives - Augmentis | B2B Marketing & Communications Agency, Mumbai, India

No Clear Marketing Strategy: Building a Structured B2B Marketing Roadmap

Many B2B marketing teams feel as though they are running in circles. Research shows that only 12% of B2B marketers exceeded their goals last year, while 47% met “most” of them. That leaves around 40% of teams underperforming or stuck. The biggest reason is often simple: there is no clear strategy in place. [...]

Inconsistent Brand Communication: How to Build Consistency Across Every Channel

In B2B marketing, brand consistency is not just about visuals or taglines. It is about every message, tone, and interaction that shapes how people feel about your business. When your tone changes from one channel to another or your visuals lack alignment, the brand experience becomes fragmented. This weakens trust and damages credibility. [...]

Navigating Stakeholder Complexity in B2B Marketing Campaigns

In B2B sales, a campaign can look strong on the surface but still stall if it fails to connect with the right decision-maker. Consider this scenario: a company launches a campaign emphasising advanced technical features, robust APIs, seamless integrations, and stringent security. The IT director is convinced. Yet, the CFO reviews the proposal [...]

AI’s B2B Overpromise: Human Marketers Deliver Realistic Value

It began with numbers that looked too good to ignore. A B2B cybersecurity firm adopted AI-driven marketing tools that promised to triple engagement. Within weeks, the dashboards flashed green, social likes soared, click-through rates spiked, and ad impressions hit record highs. The leadership team celebrated, convinced that revenue growth was inevitable. But as [...]

AI’s B2B Shortcut: Why Human Marketers Take the Long View

It looked like a breakthrough. A mid-sized B2B software firm decided to lean fully into AI for its marketing. Within weeks, the dashboards came alive, website visits doubled, leads poured into the CRM, and social media engagement spiked. The leadership team celebrated the surge, convinced they had found the formula for effortless growth. [...]

AI’s Blind Alley: Why Only Savvy B2B Marketers Can Map the Path to Profit

The hype around Generative AI in B2B organisations has convinced many firms that marketing has suddenly become effortless. Why hire strategists when a prompt delivers copy in seconds? Why invest in research when AI can “summarise the market” in minutes? As per a recent study, nearly 73% of marketers are using or planning [...]

Why Keep Hiring When Outsourcing Delivers Superior Results?

Let’s cut through the noise. If you’re still debating whether to build your in-house B2B marketing team or outsource to a specialised Agency, you’re asking the wrong question. The marketing world has changed. And if you’re still clinging to the old “let’s hire more people” playbook, you’re not just behind, you’re actively holding [...]

The Essential Guide to Choosing the Right B2B Marketing Agency

Selecting the right B2B brand marketing agency is a critical process that can significantly impact your business's success. As organisations are increasingly tasked with achieving more with fewer resources, it is essential to navigate this complex landscape with care. This guide will help streamline your B2B marketing agency selection process, ensuring you find [...]

Driving Growth in 2025: How B2B CMOs Can Optimise Limited Budgets

As we look ahead to the coming year, B2B marketing leaders are finding themselves in a familiar predicament: the need to stretch their budgets further than ever before. Since 2023, we've seen a slowdown in B2B marketing budget growth, and forecasts for 2025 suggest that this trend is unlikely to change significantly. According [...]

To Gate or Not to Gate is a Question

The debate over gated versus non-gated content continues to divide marketers. While gating is often favored for its potential to capture leads, some argue that removing barriers can increase visibility and engagement. Despite the growing trend towards non-gated strategies, both approaches still hold significant value in today’s content marketing landscape. In this blog, [...]

Tag: B2B Marketing Strategy