B2B Marketing Archives - Page 3 of 5 - Augmentis | B2B Marketing & Communications Agency, Mumbai, India

Driving Growth in 2025: How B2B CMOs Can Optimise Limited Budgets

As we look ahead to the coming year, B2B marketing leaders are finding themselves in a familiar predicament: the need to stretch their budgets further than ever before. Since 2023, we've seen a slowdown in B2B marketing budget growth, and forecasts for 2025 suggest that this trend is unlikely to change significantly. According [...]

Decoding the Challenges of B2B Sales and Marketing Alignment

The future of alignment between sales and marketing in B2B organisations is increasingly uncertain, despite a growing acknowledgment of its significance. Research reveals a notable discrepancy between perceived alignment and actual collaboration. While many teams report positive experiences of teamwork, trust, and respect, an equal number recount issues such as friction, miscommunication, and [...]

To Gate or Not to Gate is a Question

The debate over gated versus non-gated content continues to divide marketers. While gating is often favored for its potential to capture leads, some argue that removing barriers can increase visibility and engagement. Despite the growing trend towards non-gated strategies, both approaches still hold significant value in today’s content marketing landscape. In this blog, [...]

Does Storytelling Really Work in B2B Content Marketing?

Marketing is divided into two worlds B2C, where emotions rule, and B2B, where numbers and data holds the key. But in today’s landscape, B2B brands are beginning to see the power of storytelling to bridge that gap and forge deeper connections. How does this work? Let’s explore. Storytelling in B2B Marketing In B2B [...]

Thought Leadership vs. Subject Matter Expertise: Which Drives More B2B Leads?

Picture yourself at a bustling industry exposition, surrounded by companies displaying their latest innovations. One booth captivates a crowd as the speaker shares insights about the future of the industry, utilising thought leadership to ignite curiosity. A short distance away, another booth is just as busy, concentrating on clearly explaining complex solutions and [...]

Lead Generation for B2B Niche Markets: Strategies That Work

B2B niche markets come with their own unique set of challenges and opportunities. With a smaller, more focused customer base and very specific demands, businesses need to employ specialised B2B marketing strategies to succeed. Though reaching potential leads can be tough, the payoff is huge for companies that can build trust, establish themselves [...]

Mastering Lead Nurturing: How a Strategic Email Marketing Approach Drives B2B Sales

Imagine you're a farmer tending to a young plant. You don’t just water it once and hope for the best. Instead, you give it what it needs at each stage of its growth—water, sunlight, maybe even a bit of fertiliser—so it can thrive. In the same way, lead nurturing in B2B marketing is [...]

Key Marketing Activities Every B2B Business Should Prioritise

In the B2B industry, decision-makers rely largely on valuable and relevant information to make purchasing decisions. That is why the quality and relevancy of your content can be the deciding element in your company's success. To stand out, B2B firms should prioritise blog postings, case studies, and whitepapers. Let's dig deeper into how [...]

Practical SEO Strategies for B2B Businesses Targeting Enterprises

In a chaotic business world where every vendor is trying to woo the same target audience, standing out to enterprise clients can seem like a daunting task, especially for B2B startups and mid-sized companies competing with established players. However, neither is this impossible, nor do you need huge B2B marketing budgets to make [...]

Expanding the Enterprise Buying Group for faster B2B Conversions

In the increasingly complex B2B buying landscape, it's no longer sufficient to focus solely on the primary decision-makers. Take the example of enterprise IT. While Chief Information Officers (CIOs) and Chief Technology Officers (CTOs) often take centre stage in the decision-making process, the reality is that secondary and tertiary target groups (TGs) like [...]

Tag: B2B Marketing