The B2B Marketing Judgment Moat: Why AI Can Write, But Only Marketers Can Decide
With AI becoming ubiquitous, almost all B2B organisations are pouring significant resources into AI-driven content creation. As per one of the recent studies, 85% of marketers now use AI for content creation. Overnight, their downloads skyrocket. Whitepapers, blogs, emails, all churned out in record time. The team cheers the volume, but sales quietly [...]
Continue Reading