What Is GTM Misalignment and How Does It Hurt Revenue Growth?
Go-to-market (GTM) misalignment occurs when a company's GTM teams, including sales, marketing, and product, operate without shared goals, consistent messaging, or aligned processes. Rather than working as a unified revenue engine, each function pulls in a different direction, chasing separate KPIs and using conflicting narratives. The result is wasted budget, longer sales cycles, [...]
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