Tag: Pricing Power in B2B

The Importance of Differentiation in Driving B2B Brand Growth

The Importance of Differentiation in Driving B2B Brand Growth

Differentiation enhances the value proposition of a product or service, justifying a premium price and serving as a critical driver of B2B brand growth. B2B marketers face distinct challenges compared to their consumer-focused counterparts. For instance, sales cycles are typically longer, often involving substantial order volumes and bulk transactions. Furthermore, the purchasing process [...]
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