Team Augmentis, Author at Augmentis | B2B Marketing & Communications Agency, Mumbai, India

Inconsistent Brand Communication: How to Build Consistency Across Every Channel

In B2B marketing, brand consistency is not just about visuals or taglines. It is about every message, tone, and interaction that shapes how people feel about your business. When your tone changes from one channel to another or your visuals lack alignment, the brand experience becomes fragmented. This weakens trust and damages credibility. [...]

Navigating Stakeholder Complexity in B2B Marketing Campaigns

In B2B sales, a campaign can look strong on the surface but still stall if it fails to connect with the right decision-maker. Consider this scenario: a company launches a campaign emphasising advanced technical features, robust APIs, seamless integrations, and stringent security. The IT director is convinced. Yet, the CFO reviews the proposal [...]

AI’s B2B Overpromise: Human Marketers Deliver Realistic Value

It began with numbers that looked too good to ignore. A B2B cybersecurity firm adopted AI-driven marketing tools that promised to triple engagement. Within weeks, the dashboards flashed green, social likes soared, click-through rates spiked, and ad impressions hit record highs. The leadership team celebrated, convinced that revenue growth was inevitable. But as [...]

AI’s B2B Shortcut: Why Human Marketers Take the Long View

It looked like a breakthrough. A mid-sized B2B software firm decided to lean fully into AI for its marketing. Within weeks, the dashboards came alive, website visits doubled, leads poured into the CRM, and social media engagement spiked. The leadership team celebrated the surge, convinced they had found the formula for effortless growth. [...]

AI’s Blind Alley: Why Only Savvy B2B Marketers Can Map the Path to Profit

The hype around Generative AI in B2B organisations has convinced many firms that marketing has suddenly become effortless. Why hire strategists when a prompt delivers copy in seconds? Why invest in research when AI can “summarise the market” in minutes? As per a recent study, nearly 73% of marketers are using or planning [...]

The B2B Marketing Judgment Moat: Why AI Can Write, But Only Marketers Can Decide

With AI becoming ubiquitous, almost all B2B organisations are pouring significant resources into AI-driven content creation. As per one of the recent studies, 85% of marketers now use AI for content creation. Overnight, their downloads skyrocket. Whitepapers, blogs, emails, all churned out in record time. The team cheers the volume, but sales quietly [...]

Escaping the AI Sameness in B2B Marketing

The proliferation of AI has made everyone a content writer. The same colleague who struggled to write a coherent email earlier now proudly flaunts “seasoned content writer” on their resume. This modus operandi is most visible in B2B organisations across industries. Teams feed prompts into tools like ChatGPT, churn out “content” before the [...]

The Hidden Cost of Inconsistent Branding in B2B: How to Fix It Before It Kills Your Growth

You think the biggest threat to your B2B company’s growth is economic volatility, new regulation or sluggish sales cycles? Think again. If your team still treats branding as a nine-to-five exercise in ‘logo care’, you’re already bleeding revenue. There’s a hidden, brutal cost to inconsistent branding in the B2B arena and it’s [...]

Why Your B2B LinkedIn Ads Are Failing to Deliver

Your LinkedIn Ads Aren’t Working and It’s Not Because of the Algorithm

Let’s cut through the noise. If your B2B LinkedIn ads are performing like soggy crisps in your B2B campaigns, the problem isn’t the algorithm. It’s you, your team, your B2B strategy. And if you’re an enterprise B2B leader, you should know this by now. You’ve probably hired B2B agencies, switched creative partners many [...]

Your AI Content is Talking But is Anyone Listening?

Ever felt the thrill of hitting “Generate” on ChatGPT and watching the words pour onto your screen in seconds? You’re not alone. Amid the digital scramble, many B2B companies have embraced AI tools as a shortcut to thought leadership. They believe that by feeding a prompt into a machine, they’ll magically transform into [...]

Author: Team Augmentis