Team Augmentis, Author at Augmentis | B2B Marketing & Communications Agency, Mumbai, India

Why Keep Hiring When Outsourcing Delivers Superior Results?

Let’s cut through the noise. If you’re still debating whether to build your in-house B2B marketing team or outsource to a specialised Agency, you’re asking the wrong question. The marketing world has changed. And if you’re still clinging to the old “let’s hire more people” playbook, you’re not just behind, you’re actively holding [...]

Your Content Strategy Is Just a To-Do List and That’s Why It’s Not Working

Let’s face it, most “content strategies” in B2B marketing today aren’t strategies at all. They’re glorified to-do lists bloated, anxiety-inducing collections of blog titles, and half-formed video concepts. If your plan is just a list of things to create and publish, you’re not being strategic. You’re just busy. And there’s a huge [...]

Illustration showing the difference between surface-level ABM and strategic ABM

Stop Saying “We Do ABM” Because You Probably Don’t

In B2B marketing, it’s common to hear someone say, “We do ABM.” It sounds impressive. Strategic. Modern. Like marketing and sales are finally working together to land high-value accounts. But more often than not, it’s just a buzz phrase. The truth is, most companies claiming to do Account-Based Marketing aren’t doing it. [...]

Your Blog Needs a Strategy, Not Just Words

Your Blog Isn’t Generating Leads Because It’s Written for No One

If you’ve been consistently publishing blog content but not seeing meaningful leads come through, you are not alone. Many B2B companies are putting out content regularly, only to wonder why it is not driving results. The issue often lies in one simple fact. The content is not written for a clear audience. It [...]

Thought Leadership as the Key Driver of Sales Growth and Industry Trust

The Client The Client is one of India’s leading providers of digital identity solutions. Founded in 2014 by industry veterans with extensive experience in the Banking, Financial Services, and Insurance (BFSI) and technology sectors, the company has established a strong market presence. They offer a wide range of modular, scalable Consumer [...]

Transforming a Legacy from Invisible to Essential in Pharmaceutical Digital Presence

The Client The Client is a well-established organisation with over three decades of experience in the pharmaceutical manufacturing industry. The company specialises in state-of-the-art machinery for Active Pharmaceutical Ingredients (API), Oral Solid Dosage (OSD) formulations, and injectables. In addition to their machinery offerings, they provide solutions for cleanroom contamination control and facility [...]

Transforming Content Strategy to New Heights of Innovation

The Client Founded in 1972, The Client is a global leader in the production of natural food ingredients, food colors, pharmaceutical and cosmetic pigments, and industrial dyes. With a presence in over 22 countries, “The Client” serves industries such as FMCG, pharma, and food and beverage, committed to delivering high-quality, innovative solutions [...]

Your B2B Website Is Just an Expensive Brochure. Fix That

Looks Good, Does Nothing!! Many companies invest heavily in website design to impress potential B2B clients. While design is important, a website that merely showcases your brand without providing a clear path to conversion is a missed opportunity. Websites that focus only on aesthetics often lack interactive elements and data integration necessary to [...]

Stop Waiting: Why B2B Tech Startups Must Market Before They Have Case Studies

If you’re a B2B tech founder, you’ve probably heard this advice before: “Wait until you have a couple of solid case studies before you start brand marketing.” Sounds logical, right? Wrong! This risk-averse thinking is killing growth opportunities for countless B2B tech start-ups. While you’re sitting back, waiting for that perfect case study, [...]

Your B2B Marketing Is Failing Because You Hired a B2C Agency That Sells Hype, Not Revenue

Many B2B companies get lured in by marketing agencies that throw around words like "growth" and "results." It all sounds great until months pass and their sales pipeline is still bone dry. Why does this happen? Because they hired an agency that knows how to sell sneakers and skincare but has zero clue [...]

Author: Team Augmentis

Why Keep Hiring When Outsourcing Delivers Superior Results?

Your Content Strategy Is Just a To-Do List and That’s Why It’s Not Working

Stop Saying “We Do ABM” Because You Probably Don’t

Your Blog Isn’t Generating Leads Because It’s Written for No One

Thought Leadership as the Key Driver of Sales Growth and Industry Trust

Transforming a Legacy from Invisible to Essential in Pharmaceutical Digital Presence

Transforming Content Strategy to New Heights of Innovation

Your B2B Website Is Just an Expensive Brochure. Fix That

Stop Waiting: Why B2B Tech Startups Must Market Before They Have Case Studies

Your B2B Marketing Is Failing Because You Hired a B2C Agency That Sells Hype, Not Revenue

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