Author: Team Augmentis

When it comes to B2B Marketing, perhaps no other term has been more misunderstood, and misused, than “thought leadership”. Unfortunately, every piece of B2B content that offers any semblance of a little insight is branded as thought leadership today. Let’s debunk some common misconceptions about B2B thought leadership marketing and understand what true [...]

In today's business landscape, transparency has become more than just a buzzword—it's a fundamental expectation that shapes how companies operate and thrive. Especially for B2B companies, navigating this era of heightened transparency underscores the critical importance of reputation. Beyond merely managing online perceptions reactively, it's essential to adopt proactive strategies that establish a [...]

In today's competitive B2B landscape, Account-Based Marketing (ABM) has emerged as a strategic approach to targeting high-value accounts with personalized campaigns. It's a method that allows businesses to concentrate their resources on prospects most likely to convert, enhancing efficiency and ROI. A cornerstone of successful ABM is leveraging first-party data, which provides direct [...]

What does yoga have to do with B2B marketing? Nothing. And Everything. Nothing because unless you find a forced fit, there is indeed nothing. Everything, when you seriously think about it. Yoga is all about finding the right balance to bring harmony in your life. Good B2B marketing is exactly the same - [...]

In B2B marketing, every click, like, and share is becoming the cornerstone of modern communication. As a result, AI technologies are now seen as both promising and potentially threatening. The vast amount of AI-generated fake content highlights the risks and strong influence AI could have in manipulating online media and changing perceptions. For [...]

In the dynamic world of B2B marketing, crafting a compelling message is essential, but just as critical is selecting the right format to deliver it effectively. Choosing the appropriate B2B content type can make a profound difference in the success of your marketing efforts, resonating more profoundly with your target audience and helping [...]