Tag: ABM

Covering all your Marketing bases and still not getting the results you like? You are not the only one. According to HubSpot, over 63% of B2B Marketing professionals find it difficult to generate leads from mere Social Media Marketing. That's because a generalised Marketing strategy across channels like Social Media, Email, and Digital [...]

If you’re one of those veteran B2B marketers, you clearly know how pivotal Account-based Marketing (ABM) is to generate tangible business leads. For those unfamiliar with ABM, it is a niche B2B Marketing strategy that flips traditional Marketing on its head by targeting a select few high-value accounts (instead of mass marketing) through highly contextualised [...]